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Choosing a Tagline Part 2

21 Jun 13
Jerrod Smith
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I’m going to pick up where I left off Wednesday, looking at different possibilities for a tagline for BOSC Comics. I know this isn’t the most interesting or exciting topic, but I think it’s important to actually put some thought into. If you missed part 1, you can read it here. Here’s the list of tagine ideas again:

  • 1. Comics for the rest of us.
  • 2. Ill comics for the ill-represented
  • 3. Making dope comics and making no apologies
  • 4. Dope artwork. Chaotic Stories. Unapologetic Humor.
  • 5. Dope artwork. Classic characters. ?????
  • 6. Comics for people like us
  • 7. We make the comics WE like

In Part 1, I went over the first three. I’m going to try to keep this short for the next four.

If you’ve been following us for a while, you’ve probably seen number 4 before. “Dope artwork. Chaotic Stories. Unapologetic humor.” has been on our Twitter profile, ads, and various other places for at least a year now. I like it because it gets straight to the point, giving simple yet engaging descriptions of three aspects of BlackGuard: Art, story, and humor. Still, there are two problems I see with this. First, it describes BlackGuard, not BOSC Comics. Though Will and I enjoy working with the chaos caused by our premiere dysfunctional superhero team, we do have plans for more slower-paced storylines, both in BlackGuard and other projects. Also, not every comic we put out will be comedic. This tagline is descriptive but is also potentially limiting.

Tagline 5 is an attempt to modify no. 4 so that it is broader and more accurate. “Dope artwork” stays at the beginning of the tagline because we put a lot of emphasis on the look of our comics. BlackGuard’s unique style is often what causes people to pick it up and give it a look in the first place. We, personally, will often to decide whether or not to buy a book just on artwork alone. To us, good storytelling just isn’t enough. I decided to follow that up with “Classic characters”, because, regardless of what type of story we’re telling, we populate it with compelling characters. Pretty much all of our stories are character-driven. I’m not exactly committed to using the adjective “classic”. I feel like there’s probably a more interesting adjective we could use to describe our characters, one that stands out a little more. I’m not even sure what to put at the end of the tagline.

Numbers 6 and 7 sort of follow the same idea, which is that we are fans of our own comics. That seems like it should be obvious, but I don’t honestly believe that all the artists and writers in the comic book industry (especially among those working on monthly books) look back on every issue they complete with the sense of pride and accomplishment we do. Maybe that’s because we’re still fairly new and only have a few issues under a our belts, but I hope that no matter how long we do this, it never becomes routine. I never want to put out a comic just for the sake of having something to sell. These last two taglines express that we like our comics, so, hopefully, people with similar tastes will also. Number 7 probably does this better than no. 6. Option 6 is similar to 1 and 2 in that it appeals to readers that identify themselves as part of a group separate from the typical comic readers.

Even if these past two blogs have bored you all to death, I’m glad I wrote them because I’ve already begun to narrow down the choices in the process. At the moment, I’m leaning towards options 2 and 7, with 5 as a close third.

Next week I might try to post a blog about the topic everyone really cares about, the next upcoming chapter of BlackGuard aka “The Hero Plot Trial”. Until then, peace.




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